Market Views

Digital Ad Technology Firm TrueX to be bought by 21st Century Fox

21st Century Fox had announced the acquisition of TrueX, the digital ad technology firm. According to sources, the deal is worth approximately $200 million. TrueX was founded in 2007 and it makes technology which replaces a slate of video commercials or standard ads on digital TV, the web and mobile with one interactive advertisement. This […]

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