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Research on China’s Office Furniture Industry, 2012 to 2017

In 2011, the output value of China’s office furniture industry was CNY 82.971 billion, increased by 30.48% compares with CNY 62.421 billion in 2010. In general, China’s office furniture industry developed rapidly from 2007 to 2011 with the average growth rate of 20.25%.

Huidian Research predicts that the output value of China’s office furniture industry will reach CNY 99.774 billion in 2012, and this number will reach CNY 119.98 billion and CNY 250 billion in 2013 and 2017 respectively.

China’s office furniture production enterprises present the centralization trend, and mainly distributed in the southern and eastern China, the market share is 40% and 36% respectively. At present, most office furniture enterprises in China are small in scale, for example, there are more than 2,000 office furniture enterprises in Shunde, Guangdong Province, and only less than 50 enterprises own advanced equipments and well-known brands. Small scale, similar product modes and single promotion mode formed a structure which takes large-scale enterprises as leaders, takes medium-scale enterprises as the backbone and takes small-scale enterprises as basis. Guangdong owns widest areal distribution, followed by Zhejiang and Shanghai.

Table of Contents for Report "Research on China’s Office Furniture Industry, 2012 to 2017"

Table of Contents

1. Overview of Office Furniture Products
1.1 Overview
1.1.1 Definition
1.1.2 Classification
1.2 Demand
1.2.1 Demand
1.2.2 Consumer Groups

2. Status Quo of Foreign Office Furniture Industry
2.1 Industrial Environment
2.1.1 Europe and America Increase the Market Access Requirements for Forest Products which becomes a New Challenge for the Exports of China's Furniture Products
2.1.2 The Competition of China's Furniture Products is Weak, the Brand Construction Falls behind Seriously
2.2 Status of Foreign Furniture Market
2.2.1 Areal Distribution of Buyers
2.2.2 Type Distribution of Buyers
2.2.3 Popular Furniture

3. Environment of China's Office Furniture Industry
3.1 China's Economic Development Environment
3.1.1 Economic Development
3.1.2 GDP
3.1.3 Investment in the Fixed Assets
3.1.4 Total Export-Import Volume and Growth Rate
3.1.5 Forecast of China's Macro-economy
3.2 Relevant Industrial Policies, Standards, Laws and Regulations
3.2.1 Relevant Policies, Laws and Regulations
3.2.2 Relevant Standards

4. Development Situation of China's Office Furniture Industry
4.1 Industrial Development
4.1.1 Development History
4.1.2 Status Quo
4.1.3 Brands
4.1.4 Development Characteristics
4.2 Competitive Landscape
4.2.1 Overall Competitive Landscape
4.2.2 Brand Competitive Landscape

5. Analysis and Forecast of Supply and Demand
5.1 Supply and the Forecast
5.1.1 Output Value Supply from 2007 to 2012
5.1.2 Output Value Supply of Market Segments
5.1.3 Forecast of Output Value Supply from 2012 to 2017
5.2 Supply and Demand Landscape
5.3 Demand and the Forecast
5.4 Prices and the Forecast
5.4.1 Current Prices
5.4.2 Factors Affecting the Prices
5.4.3 Price Trend

6. Imports and Exports
6.1 Import & Export Volume and Amount
6.1.1 Metal Office Furniture (94031000)
6.1.2 Wooden Office Furniture (94033000)
6.2 Trade Volume Sorted by Sources of Import
6.2.1 Metal Office Furniture (94031000)
6.2.2 Wooden Office Furniture (94033000)
6.3 Trade Volume Sorted by Destinations of Export
6.3.1 Metal Office Furniture (94031000)
6.3.2 Wooden Office Furniture (94033000)

7. Major Furniture Enterprises in China
7.1 AURORA (Shanghai) Furniture Co., Ltd.
7.1.1 Company Profile
7.1.2 Main Clients
7.1.3 Business Performance
7.2 Beijing Tiantan Co., Ltd. (Formerly Beijing Tiantan Furniture Co., Ltd.)
7.2.1 Company Profile
7.2.2 Advantages
7.2.3 Main Clients
7.2.4 Business Performance
7.3 Shingfeng (China) Furniture Co., Ltd.
7.3.1 Company Profile
7.3.2 Marketing Strategy
7.3.3 Business Performance
7.4 UB (China) Co., Ltd.
7.4.1 Company Profile
7.4.2 Manufacturing Scope
7.4.3 Business Performance
7.5 Chang Jiang Furniture Co., Ltd.
7.5.1 Company Profile
7.5.2 Marketing Strategy
7.5.3 Main Clients
7.5.4 Business Performance

8. Processing Technology of China's Office Furniture Products
8.1 Processing Technology of Metal Office Furniture
8.1.1 Processing Technological Process
8.1.2 Processing Technology
8.2 Processing Technology of Solid Wood Office Furniture
8.2.1 Processing Technological Process
8.2.2 Processing Technology

9. Forecast of Development Trend
9.1 Industrial Development Trend
9.2 Product Development Trend
9.2.1 Stylization
9.2.2 Intellectualization
9.2.3 Modularization
9.2.4 Low-carbon
9.3 Development Trend of Marketing Pattern

10. Investment Suggestions from Experts
10.1 SWOT
10.1.1 Strength
10. 1.2 Opportunity
10.1.3 Weakness
10.1.4 Threat
10.2 Investment Suggestions
10.2.1 Compete according to "Regulation" and "Integrity"
10.2.2 Change Concept and Make Full Use of Talents
10.2.3 Strengthen Innovation and Build Brands
10.2.4 Give Full Play to the Advantages and Cooperate to Gain Mutual Benefits

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